Virgin Trains has run the West Coast Line since 1997 and their CEO Sir Richard Branson has said he is devastated that the reign as come to an end.
The new service which was awarded to Aberdeen based company First Group shared with First Trenitalia an extension of the Italian main train operator, will start running from London to Glasgow Sunday December 8th 2019 on platform 3 from Euston Station.
First Rail Managing Director Steve Montegomery said ” the brand was chosen to ”enshrine the type of forward-thinking operation we intend to run”. He said the new train operator will “generate national prosperity and pride”.
On a good note, in a recent survey by the passenger watchdog Transport Focus showed Virgin Trains scored the highest passenger satisfaction rating of any franchised train operator.
The West Coast main line will connect London with Birmingham, Chester, Liverpool, Manchester, North Wales and Scotland.
Trenitalia’s UK managing director, Ernesto Sicilia says: ”Avanti West Coast is a strong, progressive and dynamic brand that reflects our commitment to providing our customers with an exceptional service.”