The venue, where many artists perform, opened an exhibition dedicated to the Swedish group, who won Eurovision in 1974.
Opened at the 02 in Greenwich from December 6th, 2019 to August 31st, 2020, the ABBA exhibition known as ‘ABBA: Super Troupers Exhibition’ is in association with the ABBA museum in their home country, Sweden.
The venue was a chosen destination, as it has a different layout and appearance compared to other exhibitions named after this.
The exhibition and the name of it, had been authorized as well as approved by the members of the group who were: Anni-Frid (Frida), Agnetha Faltskog, Benny Andersson, and Bjorn Ulvaeus.
It had been created and ‘conceptualized’ by C.B.E Jude Kelly, who’d been an artistic director and theatre director from 2006 to 2018 at Southbank.
The dazzling exhibition, will captivate visitors in the mind of the members and help give them the access to being able to learn more about the role that the group played, and still play, in their success and legacy.
It’ll also give visitors a chance and the ability to look into the history of the bands: fame, wealth, personal items, as well as photos and artifacts, which haven’t been displayed in parts of the U.K.
Formed in Sweden in 1970, the group were able to become chart-toppers, after they won the Eurovision song contest on April 6th, 1974, which was at the Brighton Dome, as they performed their hit song ‘Waterloo.’
ABBA are well known for their 1986 hit singles ‘mama mia,’ ‘take a chance on me,’ ‘dancing queen,’ ‘Fernando,’ ‘Chiquitita,’ ‘gimme, gimme, gimme!’ and many more.
The group consisted of 2 couples, one who was Anni Frida Lyngstad and her husband Benny Anderson, and another who was Agnetha Faltskog and Bjorn Ulvaeus.
Throughout their career, the group had sold 8 million-selling albums.
Being ‘delighted’ on having authorization of the exhibition, as well as the support system from ‘British fans,’ Frida Lyngstad said that ‘it’s with celebration that we work with C.B.E Jude Kelly towards this major exhibition and can’t wait for fans to discover a host of surprises!.’
In response to what Ms. Lyngstard had said, Ms. Kelly said the groups ‘music, image, and personal stories not only gripped a generation but have the transcendental ability to continue to engage millions of fans from all ages across the globe today.’
She continued to say that ‘it was a great pleasure to see the extraordinary response and enduring respect all around the world during previous ABBA exhibitions in London.’
‘I am delighted to work with EEI and ABBA the museum to present ABBA: Super Troupers the Exhibition at the O2 and to be able to take visitors deeper into the incredible legacy that is the ABBA story.’
The CEO of Entertainment Exhibitions International, Ingrid Sutej, said that she is ‘delighted to be working alongside ABBA and Jude Kelly to realize Jude’s vision of one of the most incredible cultural stories of our time.’
Ms. Sutej continued to say that the ‘all-new creative concept takes a different approach to telling the ABBA story through an immersive experience that will show the band and their remarkable legacy to fans in a new light.’